As a bookseller, you’re taking care of your customers
and staff and stock and author events and a million other things.

Now let us take care of you.

Matchbook is a marketing firm dedicated solely to independent bookstores.

Let us help you tell your story.


matchbook news

Photograph of Matchbook Marketing’s Newsletter on an independent bookstore’s table with a flower arrangement and a latte.

Market your bookstore in our print newsletter—customized with wrap-arounds featuring your brand, events, and specials.


logos & branding

Image of the Babycakes Book Stack bookstore logo, designed by Matchbook Marketing. The logo shows a baby giraffe reading colorful books in the foreground, with a globe in the background.

We can help you create a brand you’ll be proud of with an eye-catching logo and look, social media headers, business cards and more.


web development

Screenshot of Fountain Bookstore’s website, designed by Matchbook Marketing.

Create a gorgeous website that is mobile responsive, IndieCommerce integrated and reflective of your store aesthetic.


graphic design

Photograph of an adult and a child reading a printed bookfair catalog created by Matchbook Marketing.

From school book fair catalogs to bookmarks, stickers, and table runners, we make beautiful designs that reflect your store.


Matchbook Marketing is proud to partner with the American Booksellers Association to provide the IndieNext Reading Group email newsletter service as a free program to current IndieCommerce or IndieLite users. This mobile responsive e-newsletter features bookstore logo and contact information, hyperlinked book jackets and descriptions of new and forthcoming titles, and is sent out to your customer email list.


Bookstore Marketing Reach

Since 2015, Matchbook Marketing has helped independent bookstores in 35 states, the District of Columbia and British Columbia, Canada promote their stores and grow their businesses. We welcome retailers and advertisers to join the Matchbook family!

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Matchbook Marketing