ABOUT MATCHBOOK

matchbook marketing
Gwen Ridenhour is the owner and team leader of Matchbook Marketing. She is seen here in her office smiling.
Gwyn Ridenhour, CEO
Gwyn Ridenhour, CEO
Matchbook Marketing is committed to helping independent bookstores put their best face forward by providing an array of promotional services across print and digital media. But Matchbook doesn’t just “do marketing.” We work exclusively with indie bookstores because we are driven by these values:
  • We believe in the ability of story to make the world a better place.
  • We believe books are a powerful conduit of these stories, connecting people to ideas, history, creativity, and each other.
  • We believe investing in a local economy and community is key to making our towns more thoughtful and our lives more full.
  • We believe an indie bookstore is a wellspring of human connection, ideas, community, dialogue, and those beautiful books we all love.
  • We believe in teamwork, compassion, and personal relationships. We call our Matchbook booksellers family.
  • We believe in environmental sustainability, partnering with Franklin Web Printing for our newsletter production (see their bio below!) and collaborating with printers local to each bookstore for other design needs to reduce the need for long-distance shipping.
My life has been steeped in literature, education, libraries, theater, music, performance, and social justice, and I bring all of that to my work with Matchbook; it informs the services we provide, the relationships we build, and the team I have put together over the last couple of years. We all genuinely look forward to building special relationships with each of you, working to help you make life better for so many.
Gena Crow
Graphic Design:
Newsletter

I love books! Working on the newsletters for over 12 years has afforded me the opportunity to get to know many of our indie booksellers and form friendships which I cherish. My dream is to one day travel the country to each and every one. Working for Matchbook Marketing has one special perk—I can work in my jammies if I want! New and upcoming books are continuously added to my wish list and did I mention that I love books?

Cindi Carrigan
Graphic Design: Logo/Website

After 20+ years as a marketing professional, I decided to follow my love of the web, specializing in graphic and web design. I began with traditional HTML development and have added Drupal, WordPress and Bootstrap to my skillset. Gwyn has introduced me to the world of independent booksellers and I am honored to participate in this vision.

veronica finnegan
Digital Marketing and
Social Media Consultant

I’m a booknerd and copywriter on a mission to help independent booksellers use digital marketing and social media to reach more readers. I got my love of books from growing up in a family of readers and earned a BA in English just to keep my nose in books. I have a marketing background that I want to use to empower independent booksellers with the skills and confidence to market themselves in a digital world.​

franklin web printing
Newsletter
Printing Partner

Since 1977, Franklin Web Printing Company has operated as a non-heatset web printing company. We are also committed to leaving the world a better place than we’ve found it. We recycle almost everything we use and purchase materials that are friendly to the environment . We’re even recognized by our local government as a “Live Green Business Partner“.

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