ABOUT MATCHBOOK

Gwyn Ridenhour

Gwyn Ridenhour, Owner

Founder

Matchbook Marketing is committed to helping independent bookstores put their best face forward by providing an array of promotional services across print and digital media. We work with indie bookstores because we are driven by these values:

We believe in the ability of story to make the world a better place.
We believe books are a powerful conduit of these stories, connecting people to ideas, history, creativity, and each other.
We believe investing in a local economy and community is key to making our towns more thoughtful and our lives more full.
We believe an indie bookstore is a wellspring of ideas, community, dialogue, and those beautiful books we all love.
We believe in teamwork, compassion, and personal relationships.
We believe in environmental sustainability, and appreciate the efforts local booksellers make to reduce their footprint every day. Check our Sustainability link to read more about our own efforts.

My life has been steeped in literature, education, libraries, theater, music, performance, and social justice, and I bring all of that to my work with Matchbook; it informs the services we provide, the relationships we build, and the team I have put together. We all genuinely look forward to building special relationships with each of you, working to help you make life better for so many.

Gena Crow

Graphic Design:
Newsletter

I love books! Working on the newsletters for over 20 years has afforded me the opportunity to get to know many of our indie booksellers and form friendships which I cherish. My dream is to one day travel the country to each and every one. Working for Matchbook Marketing has one special perk—I can work in my jammies if I want! New and upcoming books are continuously added to my wish list and did I mention that I love books?

Cindi Carrigan

Graphic Design:

Website Development

After 20+ years as a marketing professional, I decided to follow my love of the web, specializing in graphic and web design. I began with traditional HTML development and have added Drupal, WordPress and Bootstrap to my skillset. Gwyn has introduced me to the world of independent booksellers and I am honored to participate in this vision.

joey akra

Graphic Design:
Logo & Branding

I am a self-taught illustrator and a University trained designer who LOVES to create. Working with Matchbook has given me the opportunity to come up with timeless brands and identities for great people who are all doing something their communities need: opening up welcoming bookstores. Each identity has a positive message or wholesome approach to it, which makes me enjoy the process even more.

franklin web printing

Printing Partner:

Since 1977, Franklin Web Printing Company has operated as a non-heatset web printing company. We are also committed to leaving the world a better place than we’ve found it. We recycle almost everything we use and purchase materials that are friendly to the environment. We’re even recognized by our local government as a Live Green Business Partner.

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