Kizzy's Books and More
LOGO AND BRAND: We loved developing this creative project for Kizzy's Books & More, a Florida store focusing on African-American literature. "Kizzy" was a fully realized character for bookseller Trenessa. She had developed her personality in her mind, and even had a rough sketch drawn out of what she should look like. A celebration of African-American culture, literature, and beauty, she wanted Kizzy to literally provide a face that reflected the mission and focus of her store.
PRINT CATALOGS AND E-NEWSLETTERS: Always thinking out of the box, Trenessa also asked us to create two book catalogs printed on newsprint: one for children and one for adults, featuring books that she selected. And then she asked us to design and maintain a monthly email newsletter that features 20 books; we hyperlink these books and blurbs to her website's shopping cart to make it even easier for Kizzy customers to support their favorite bookstore.
CUSTOMIZED WEBSITE: Once we brought Kizzy to life and developed the logo and brand, we built an IndieCommerce website that brought over her culturally-centered theme and colors while providing online shopping ability, pulling out specific sub-categories that highlight African-American and African themes and authors.
Trenessa Williams, owner of Kizzy's Books & More
Last year at the Paz and Associates Bookseller training, I met Gwyn of Matchbook Marketing. While at this training we had brief brainstorming session about the vision I had for the logo for my bookstore. Matchbook Marketing took my ideas for my logo and website brought it to life. My website and logo are amazing. I highly recommend Matchbook Marketing. They are able to create something amazing out of one idea.
