We met Susan at a training for new booksellers, and we've had the best time making bee puns with her. Going for a vintage feel, our Matchbook's illustrator Joey hand-drew the BeeHive logo as a pencil sketch, and then digitized it, adding colors, and then expanding to provide the branding supplementals, including a bookmark, business card, social media images, and style sheet. After that was completed, we launched into her website, creating a site that she can expand to include e-commerce tools when she's ready.
Our favorite quote from Susan, upon receiving her initial logo sketch: "I LOOOOOOOOOOOOVE THIS!!!!!!!!! Seriously took my breath away! YES! All the yesses!"