Since 2016, Matchbook has developed websites for 50 bookstores, enabling them to share staff picks, promote events, and sell new and used books, pre-orders and gift merchandise. Most of these sites were developed using IndieCommerce, which has now been upgraded to the welcomed IndieCommerce 2.0 platform. Though the legacy IndieCommerce platform is no longer available, you can get a snapshot of our work here. Scroll down below for a sampling of our WordPress sites, which pair easily with Bookshop.org for book sales.


What an incredible honor it was to develop a new website for Binc, the non-profit that helps book and comic sellers with unforeseen financial hardship. We worked closely with Binc for the better part of a year, creating new organizational navigation, graphics, and design. Visit their site (and donate!) here

mind chimes bookshop

After we created the logo and brand for Mind Chimes Bookshop in Three Lakes, Wisconsin, we built out a WordPress site that links up to their Bookshop.org page. The site also features events, an order form for direct from store purchases, and links out to their Libro.fm page. Visit their site here

bespoke books and archives

Bespoke Books website screenshot

Bespoke Books and Archives wanted a WordPress / Bookshop interconnected site that featured rows of hyperlinked books and celebrated their cheerful brand. We featured several rows of titles, that are manually changed out and linked to Bookshop. But because of the ease of WordPress, the process is a quick one.

the book cabin

Warm and charming, The Book Cabin is nestled in the hills of Lake George, NY. We made a cozy WordPress site with wood trim to make customers feel right at home. Books are linked over to Bookshop.org for easy purchasing. You can also purchase a book subscription right on the WordPress site. See it here.

bookstore training group

Bookstore Training Group Website

When Paz & Associates asked us to help revamp their bookseller education website, renaming, rebranding, and shifting their courses to an online/in-person hybrid model, it was an exciting challenge. This was not a small undertaking, but after months of work, we are happy to provide them with a fully functional, bright, and user friendly site that will train booksellers for years to come. Visit their site here

the read queen

The Read Queen in Lafayette, CO, wanted a bold red and black site with large photos tucked into a scrolling parallax feature. In addition to their links out to Bookshop.org for their book sales, they use the WordPress site to promote their café, gifts, and their Queen’s Lounge, which you can rent for book clubs! Visit them here.