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Boogie Down Books

Boogie Down Books is an amazing popup in the Bronx, NY. Working to connect kids to books whatever their means, Boogie Down has a progressive, socially conscious mission, and an exciting outlook. Without a physical storefront, marketing is particularly important to them. So they came to Matchbook for a marketing audit. To prepare the audit, we spoke with the founder about her goals and where marketing fits with that plan. We spent some time behind the scenes, analyzing the store's current marketing efforts - social media, email, their website - and provided kudos for what they was doing well and concrete recommendations on how they could improve their game. With this comprehensive report, they were able to make some beneficial changes immediately, and create more effective short- and long-term plans. Check out our Marketing Audit services under our Services tab for more information!