mind chimes bookshop

  • Logo & Branding
  • Graphic Design
  • Web Development


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Calm, peaceful, soothing... these are words Laura used to describe her vision for Mind Chimes, her new book shop in Three Lakes, Wisconsin. Using simple, iconic book spines as the foundation of her a logo for a clean, uncluttered look, we added a fermata over the i in Mind - a music notation that means "pause," inviting the reader to stop and be present.

Social media profiles and banners, a business card, and bookmark finished out the branding project.

Once that was completed, we created a Wordpress website that linked out to their Bookshop.org page for online purchasing. And then to put the cherry on top: their very own print newsletter as part of our Matchbook News program!

We love being part of Mind Chime's growth and evolution!