Hartfield Book Company

We love working with new bookstores! Hartfield came to us in their beginning stages with plans to host pop-ups while they were working on their brick and mortar store. Pastoral, elegant, with hints of Jane Austen... an elegant midwestern store in Illinois: that's how the owner Nicole described her vision.

We created a brand to capture those elements, featuring rich green and gold elegance mixed with vines that provide a nod to the agricultural community they are nestled in. 

We enjoyed creating their bookmark to help their customer base build connection to the store before their doors even open.

Later on, we helped Hartfield revamp their IndieCommerce website, pulling in brand elements to their site, reorganizing their menu, and making it easier for people to shop their online store.