Calm, peaceful, soothing... these are words Laura used to describe her vision for Mind Chimes, her new book shop in Three Lakes, Wisconsin. Using simple, iconic book spines as the foundation of her a logo for a clean, uncluttered look, we added a fermata over the i in Mind - a music notation that means "pause," inviting the reader to stop and be present.
Social media profiles and banners, a business card, and bookmark finished out the branding project.
Once that was completed, we created a WordPress website that linked out to their Bookshop.org page for online purchasing. And then to put the cherry on top: their very own print newsletter as part of our Matchbook News program!
We love being part of Mind Chime's growth and evolution!