word on the street

  • Logo & Branding
  • Graphic Design


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When Holly opened her shop, Word on the Street, in Springfield, MO, she started out with a logo that just wasn't working for her. She liked the main concept of a city street made of books, but was looking for something a little different from what she had.

Through a process of concepts and revisions, we created a city block that not only was made of books, but resembled her actual store, complete with matching streetlamp. Supplemental pieces rounded out the project, giving her business cards, a bookmark, and social media graphics. This note she sent us made our whole week!

Everyone LOVES my logo. I am so happy with it. I keep telling people I’m in love with it, and I want to marry it. -Holly