Babycake's Book Stack

We’re lucky to meet so many booksellers in the planning stages. Zsame Morgan came to Matchbook with a dream of opening a children’s book shop featuring artwork created by her teenage nephew. The “zebraffe” in the drawing had all sorts of lovely family symbolism; this is a concept that came with deep meaning and connection! We took Zsame’s adorable artwork and retained the main features while turning it into something she could use for her store. As in all our branding packages, we included a full color scheme and font selections to complete the style.

Zsame ultimately decided to open a mobile bookshop instead of a traditional brick and mortar store, and we were thrilled with how the brand looked on her book truck!