Boomtown Bookshop

When Boomtown Bookshop decided to open in Rochester, NY, they wanted to pay homage to their town's history: Rochester is known as America's first "boom town," and Merril, the owner, wanted the bookshop's brand to "speak to the explosion of great literature that we will be carrying." Committed to the town's legacy and community, we created a brand that pays further homage to the town's explosion logo, playing with book imagery to finish the look.

Increasingly, bookstores are recognizing that they need more than a single logo to round out their brand. Merril recognized this need as well, so we created a full set of logo layouts, bookmarks, business cards, social media images, and of course compiled it all in a handy style sheet.