Downtown Books

This rebrand project transformed a look for Downtown Books in the North Carolina Outer Banks. The owner, Jamie, had specific ideas she wanted to portray: an anchor (for stability and ties to the sea), a lotus (for peace and tranquility), the phrase "glass half full" (for optimism and good cheer). She wanted clean lines and colors that weren't necessarily beachy, but would fit with an ocean feel.

We had a lot of fun creating this new look that is iconic, and we feel would look fabulous on a souvenir t-shirt for all those beach-combers!