This rebrand project transformed a look for Downtown Books in the North Carolina Outer Banks. The owner, Jamie, had specific ideas she wanted to portray: an anchor (for stability and ties to the sea), a lotus (for peace and tranquility), the phrase "glass half full" (for optimism and good cheer). She wanted clean lines and colors that weren't necessarily beachy, but would fit with an ocean feel.
We had a lot of fun creating this new look that is iconic, and we feel would look fabulous on a souvenir t-shirt for all those beach-combers!
Jamie Anderson, owner of Downtown Books
Oh my gosh! Y'all have given me every possible way and format I could ever want to use!!! Wow! Blown away--thank you so much!!! Everybody loves the colors and icons!