Fountain book club logos

Fountain Bookstore

Fountain Bookstore is located in Richmond, VA, and carries interesting books of all kinds. The store (and its delightful owner Kelly Justice) has a grungy, funky vibe, embracing progressive ideas, but an old, warm, and comfortable aesthetic.

BRANDING: Over the last several years, Matchbook and Fountain worked together to refine and expand their branding. After establishing a store typeset, graphics to support around their gift subscription programming, and a full set of branded bookmarks, in 2018, we designed a new logo to complete the evolution, tying in the elements that they are so well known for, but adding color and fresh design. We also created a full set of individual book club logos.

TAGLINE: Along with these elements, Matchbook created a tagline for Fountain to capture their fun sense of humor. They are now officially “The quirkiest, heartwarmingest bookstore on the planet.”

PRINT NEWSLETTER: Fountain is a regular participant in our print newsletter program. They love customizing their pages with staff picks, a personalized letter from Kelly, and a page packed with upcoming events. Fountain’s newsletter captures the nature and warmth of their store, and readers can’t help but feel a part of the Fountain Family.

WEBSITE: Matchbook also took on Fountain’s IndieCommerce website, reorganizing its many facets and framing it in their wood toned elements, providing visual texture and warmth.

GRAPHIC DESIGN: We love working with Fountain, and create new designs with them all the time. Stickers, t-shirts, pre-order bookmarks, banners, store signage, and more. Kelly overflows with creative ideas, and we enjoy the challenge of bringing them to life.

Kelly Justice, owner of Fountain Bookstore

Our online store finally feels and functions similar to the experience of a visit to our physical location. Matchbook responded instantly to my concerns, and finished under budget and under time. Most importantly, I felt they care for my customers as much as I do.