Fountain Bookstore

Fountain Bookstore is located in Richmond, VA, and carries interesting books of all kinds. The store (and its delightful owner Kelly Justice) has a grungy, funky vibe, embracing progressive ideas, but an old, warm, and comfortable aesthetic.

BRANDING: Over the last several years, Matchbook and Fountain worked together to refine and expand their branding. After establishing a store typeset, graphics to support around their gift subscription programming, and a full set of branded bookmarks, in 2018, we designed a new logo to complete the evolution, tying in the elements that they are so well known for, but adding color and fresh design. We also created a full set of individual book club logos.

TAGLINE: Along with these elements, Matchbook created a tagline for Fountain to capture their fun sense of humor. They are now officially “The quirkiest, heartwarmingest bookstore on the planet.”

PRINT NEWSLETTER: Fountain is a regular participant in our print newsletter program. They love customizing their pages with staff picks, a personalized letter from Kelly, and a page packed with upcoming events. Fountain’s newsletter captures the nature and warmth of their store, and readers can’t help but feel a part of the Fountain Family.

WEBSITE: Matchbook also took on Fountain’s IndieCommerce website, reorganizing its many facets and framing it in their wood toned elements, providing visual texture and warmth.

GRAPHIC DESIGN: We love working with Fountain, and create new designs with them all the time. Stickers, t-shirts, pre-order bookmarks, banners, store signage, and more. Kelly overflows with creative ideas, and we enjoy the challenge of bringing them to life.