Highland Books is a lovely shop in Brevard, NC. When Amanda and Chris Mosser purchased the store from the previous owners, they inherited a lovely logo, but no usable files. The logo only needed slight updating; they wanted to retain the main look and feel to bridge the ownership transition. Matchbook recreated their logo and established a comprehensive color scheme and font set that they could use easily. We then took that branding and created new store section signage that features their woodsy tree image and blocky text. We designed the signage and then helped them identify and coordinate with a local printer.
The next step was to update Highland’s IndieCommerce website. Using their brand, we designed a visually appealing website featuring store photographs that capture the shop’s beauty and the staff’s warmth and humor. We also created a page devoted to their sizable Ten Thousand Villages fair trade selection, which is a primary component of the store.