Ouray Bookshop

Ouray Bookshop is changing hands in the tiny, but gorgeous tourist-supported town of Ouray, CO. Though the previous shop catered mostly to tourist, the new owners seek to create a shop with local residents in mind as well.

To launch this evolution of the shop, the new owners rebranded, and we created a logo that highlights the natural elements of their town; the new brand also uses colors inspired by the elegance of the historic building that houses the store.

This a multi-staged project; we will be developing a new IndieCommerce website for them, and then they will use our print newsletter as their primary marketing tool.