Reading Leaves

Rachael was ready to upgrade her clipart logo into something personalized to her tastes and mission. She loves rich colors and knew she wanted a timeless look, pairing a teacup, cat-eye reading glasses, and a book to have a little fun with the play on words of "Reading Leaves." Each element is hand-drawn, and after a couple of concept rounds, rendered digitally. An alternate layout, single color versions, pull apart assets, bookmarks, business cards, and social media banners and profile images complete the full rework.