Viewpoint Books branding assets

Viewpoint Books

Beth and John Stroh run Viewpoint Books in Columbus, IN. They took over the store in 2016, building on Viewpoint’s strong community legacy and adding their own freshening touches. Viewpoint emphasizes the power of words and personalized service. They have a wonderful “Pointers” staff picks emphasis that helps readers both connect to the books in the shop and the people who work there.

Matchbook helped Viewpoint refresh their look with a new logo and branding. We built a new website as well, featuring the new brand and providing better navigation and visual interest. Viewpoint is warm and bright and jewel toned, and the new site reflects that feel.

Viewpoint Books also regularly participates in Matchbook’s newsletter program, bringing their brand and colors to the printed page. They emphasize staff picks, programming, and personal stories of staff and people deeply connected to the store.

When their 50th anniversary (!) came around, we refreshed their brand, providing a full run of new assets along with a 50th anniversary design they could celebrate all year.

The result of all of this work is a friendly and meaningful human connection to the Viewpoint community. We are proud to be part of this team.

Beth Stroh, owner of Viewpoint Books

Thanks for all you do. Like always, I am overwhelmed--mostly in a good way--and I don't take enough time to say thank you to the partners who make this store such an important asset in our community. You are one. Every day this week, someone has mentioned the newsletter to me and commented on how much they appreciate and enjoy it. It wouldn't happen without you.