Whitelam Books

Liz Whitelam came to us with a ridiculously adorable brand already established and charming readers' hearts (including ours). We had so much fun playing with her logo and colors to create her print newsletters along with a promotional postcard mailer that she sent out via Every Door Direct Mail to let her community know they were there and ready to welcome them in.

Giving the postcard a $5 gift certificate value served not only as a grand opening gift to the community, but encouraged people to come in their doors and check out their new neighborhood bookstore.