PIECES

Story on the Square

Sometimes store openings don't go exactly as planned. Story on the Square is a new shop opening in a beautiful historic building in McDonough, Georgia. The building required a lot of renovation, and as is common in this type of endeavor, the construction took longer than anticipated. This didn't stop Story on the Square! They used the time to set up pop-up stores and then a temporary location across the street from their planned storefront, establishing their presence while they waited for final move-in. They also used this time to get a jump on their marketing and outreach. We created an IndieCommerce website for them, highlighting architectural renderings of the planned space. This was a great way for them to share their presence and listing of events as well, letting the public know they were already up and running while providing a visual feel for what's to come, and the immediate ability to shop. Additionally, Story on the Square jumped in with the Matchbook News print newsletter program, offering complimentary but unique material to that on the website, and providing a physical piece that can be enjoyed in multiple readings in the homes of their customers. Each marketing piece works with the other and with their physical store, offering a variety of customer impressions.