Sometimes, a store will want something completely different. When Absolutely Fiction opened in Lufkin, Texas, they knew they wanted a website that felt old and textured. They had an affinity for card catalogs, wood tones, old photographs, and leather. However, it needed to work with IndieCommerce. The owners also wanted simplicity; they didn’t want a website they would have to spend a lot of time maintaining. So Matchbook provided a site that is visually unique, IndieCommerce and mobile friendly, and with just a few pages that support the store’s events and book recommendations.