Gibson's Bookstore has a wonderful cozy warm kick-off-your-shoes-at-the-end-of-a-long-day feel. But their website wasn’t capturing that vibe. Regrouping, reorganizing, warming up colors and fonts, and showing off those lovely book jackets right at the top helped bring their physical store to digital life.

As is becoming increasingly popular, Gibson's also wanted to include gift merchandise on their site as well as books. Including gift bundles!