Matchbook Marketing is pleased to offer two email newsletter services to help you reach your customers digitally.


Matchbook has partnered with the American Booksellers Association to provide the IndieNext Reading Group e-newsletter. This program is available to current IndieCommerce, IndieLite, and Bookshop users, as a thank you for helping the American Booksellers Association provide independent bookstore driven online sales to readers everywhere.

The e-newsletter features your logo and contact information, hyperlinked book jackets and descriptions of new and forthcoming titles, and is sent out to your customer email list via the email provider, MyNewsletterBuilder. Start here by creating an account, which is paid for by the ABA.

Once your account has been created, you will have the option to customize the tagline that appears at the top of the email. There is a $30 charge for this optional feature.

To access the IndieCommerce e-Newsletter Program, select one of the following options (“New” to set up a new account; “Returning” to update a mailing list or customize your tagline).


For those who want a more personalized e-newsletter, we have an option for you too! We partner with the email provider MyNewsletterBuilder to create custom e-newsletters for individual stores. You can include store events and staff picks that are hyperlinked directly to your store website shopping cart.

Template Design: $250

Includes customization of existing MyNewsletterBuilder templates to include your brand and template. Complete template customization is also available; please ask for a quote.

Email Send with Content Creation: $240

You send us your ISBN’s and we’ll take care of the rest, pulling together jackets and blurbs and hyperlinks. Includes up to 10 books, or a combination of 10 books and events, depending on your template. After we test each email link, we send a test to you for final proofing and approval.

Annual Service Fee: Varies

Annual email fees are billed to you directly from MyNewsletterBuilder. Pricing can be found here. Prices do vary depending on your list size and send frequency, but on average, the annual fee will be less than $100.

ABA Reading Group e-Newsletters

Customized e-Newsletter