New Client

Welcome to the ABA IndieCommerce e-newsletter program!

This program is available to current IndieCommerce, IndieLite, and Bookshop users, as a thank you for helping the American Booksellers Association provide independent bookstore driven online sales to readers everywhere.

This e-newsletter will feature your logo and contact information, hyperlinked book jackets and descriptions of new and forthcoming titles, and will be sent out to your customer email list via the email provider, MyNewsletterBuilder. Start here by creating an account, which is paid for by the ABA.

Once your account has been created, you will have the option to customize the tagline that appears at the top of the email. There is a $30 charge for this optional feature; enter your text on the page Returning Client.

This program began in 2019. Here is the upcoming send schedule:

Winter 2020/2021 Reading Group Part 1:
- November 5: Deadline for creating new accounts and/or updating email lists
- November 19: Send Date
- Themes: Top Picks, Dazzling Debuts, Historical Fiction, Small Bites, YA
Winter 2020/2021 Reading Group Part 2:
- February 4: Deadline for creating new accounts and/or updating email lists
- February 18, 2021: Send Date
- Themes: Top Picks, Family and Coming of Age, Nonfiction and Memoir, Mystery/Thriller, Other Worlds

If you submit this form or the Returning Client form after a deadline, you will be added to the next email group send on the calendar.

If you have questions about the form, please contact Gwyn at 828-450-0265 or matchbookgwyn@welovebooksellers.com.

Contact Information:

Contact information is only used by MyNewsletterBuilder in the event we need to reach you.
Username*
Please use your bookstore name as your username. Do not use spaces.
Contact Name*
First Last
Phone*
Email*
Sender Information:

The following information is used to identify you to your subscribers.
Bookstore Name*
This is the name that will appear in the "From" box on your emails.
Website Platform*
If Other Platform, Please Specify
Bookshop Affiliate ID number
Reply-To Name*
This is the name that appears in the "reply to" box. It is usually the name of the bookstore.
Reply-To Email*
If a subscriber replies to the Indie Next email, this is the address that reply will go to.
Website Address*
Online Store Web Address (if different from main site)
Address*
Street Address Address Line 2 City State ZIP Code
This is the address that will appear in the footer of your newsletter.
Select which newsletters you'd like to participate in:*
- Select All
- Indie Next List (monthly)
- Kids Next List (bi-monthly)
- Reading Group Guide (4 Reading Group and 1 Holiday Gift Guide per year)
Customized Top Message
- I will keep the default message at the top of the email which reads: "We hope you enjoy these recommendations from booksellers all over the country and right here at home for your next great read. And thank you for your loyal support of independent businesses — the backbone of our communities! — during this extraordinary time."
- I would like to change the message at the top of the email. I understand that this will be my new message until I come back and change the message again.
Indie Next Customized Message
Kids Next Customized Message
Reading Group Customized Message
Logo Upload
Your Store Logo File*
Accepted file types: png, jpg, eps, pdf, Max. file size: 2 MB.
This file should be at least 300 dpi and 318px on the largest side. A transparent PNG is the best, but we can also use a jpg, pdf or eps file. We understand that sometimes the ideal format is unavailable. If that is the case, just upload the highest resolution image that you have. SQUARE OR ROUND LOGO SHAPES WORK BEST.
Subscriber Email List Upload
These email lists will only be used for the IndieCommerce e-Newsletter Program on behalf the participating bookstore, and for no other purpose. It will not be sold nor shared with any other party. For a full privacy statement, click here.
Upload General Email Subscriber List*
Accepted file types: csv, Max. file size: 10 MB.
Upload your store's email list in .csv format. This list should only contain email addresses.
If you have specific lists for INL, KNL, and Reading Group, please submit this form using the General Subscriber List upload button. You may then return to this page and click "Update My Info" to submit your segmented lists.
Additional comments:

Welcome to the ABA IndieCommerce e-newsletter program!

Contact Information:

Sender Information:

Logo Upload

Subscriber Email List Upload

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