Welcome to the ABA IndieCommerce e-newsletter program!

This program is available to current IndieCommerce, IndieLite, and Bookshop users, as a thank you for helping the American Booksellers Association provide independent bookstore driven online sales to readers everywhere.

This e-newsletter will feature your logo and contact information, hyperlinked book jackets and descriptions of new and forthcoming titles, and will be sent out to your customer email list via the email provider, MyNewsletterBuilder. Start here by creating an account, which is paid for by the ABA.

Once your account has been created, you will have the option to customize the tagline that appears at the top of the email. There is a $30 charge for this optional feature; enter your text on the page Returning Client.

This program began in 2019. Here is the send schedule for 2020:

  • Summer Send Part 1 Summer Send: June 11. Deadline for creating new accounts and/or updating email lists: June 1. Themes: Dazzling Debuts and Other Worlds
  • Summer Send Part 2: July 9. Deadline for creating new accounts and/or updating email lists: July 1. Themes: Coming of Age, Family Ties, and Young Adult
  • Summer Send Part 3: August 13. Deadline for creating new accounts and/or updating email lists: August 1. Themes: Non-fiction and Historical Fiction
  • Summer Send Part 4: September 10. Deadline for creating new accounts and/or updating email lists: September 1. Themes: Small Bites and Indie Presses: Backlisted But Not Forgotten
  • Indie Gift Guide: October 8. Deadline for creating new accounts and/or updating email lists: September 24. Themes: Romance, Science Fiction & Fantasy, Mystery and Thriller, Graphic Works, Other Great Gifts

If you submit this form or the Returning Client form after a deadline, you will be added to the next email group send on the calendar.

If you have questions about the form, please contact Gwyn at 828-450-0265 or matchbookgwyn@welovebooksellers.com.