LOGOS & BRANDING

We can help you create a brand you’ll be proud of
with an eye-catching logo and look, social media headers, and more.

Your heart and head are full your bookshop’s potential. You know you’ve created a community centerpoint in which your neighbors can connect and be inspired by the collection of books you have so carefully curated. Perhaps you offer dynamic programs as well. You understand these things are related—that everything you offer in your store provides community enrichment.

It’s an art to take that excitement and communicate it effectively. What’s your theme? What imagery and language should you use to express your mission? How do you create a brand that’s attractive and professional? How do you make your passion contagious before customers ever step into your store?

We’d love to help you present your best face with a logo and brand that reflect your intelligence, passion, and creativity.

PROCESS

Designing a logo is very personal endeavor! This is what you can expect when you work us:

BIG IDEAS: We begin with a phone conversation, discussing your vision and mission, your personality, images and themes, colors, the tone of your store. We’ll ask you to send over inspirational pieces too. These could be a font you like, or an ornate piece of decoration. These can include other logos, but they don’t have to.
CONCEPT SKETCHES: We will create a series of pencil sketch concepts that pulls these ideas together. We will do up to two rounds of concepts if we need to.
REVISION: Once you select a concept, we go back and forth with revisions, making one aspect brighter or bigger, changing tones or textures, altering particular elements.
FINISH WORK: With the revisions completed, we’ll transform the design into a digital piece with clean lines and colors. If you choose our package with supplementals, we’ll start that process at this point, providing a range of materials you can use to promote your brand.

At the end, you’ll receive a full digital package of a variety of logo formats, your color formulas and fonts, and a style sheet to pull it all together.

LOGO & BRANDING PACKAGES

matchbook explosion: $2,250

This package will get you fully set up for all your marketing needs. Includes everything in the packages below along with a set of supplemental pieces. Includes:

Matchbook Fire Package PLUS:
Business card design
One other printable promotional piece (sticker design, bookmark, etc.)
Scaled profile and banner images for Facebook and Twitter
All designs are print-ready

matchbook fire: $1,875

This package includes everything in the Matchbook Spark level as well as additional versions of your logo, ensuring you have images for a variety of needs. It includes:

Matchbook Spark Package PLUS:
2 color version of logo, both in horizontal and vertical layouts (ideal for black and white printing or for occasions when full color printing isn’t practical)
Style guide with header and text fonts and color formulas
Separate files of graphic components of the logo that can be used as accent pieces

matchbook spark: $1,500

This basic design package includes your logo in two layout variations. It includes:

Full-color version of main logo
Full-color version of main logo in alternate layout (ie: vertical or horizontal)
Asset library with multiple formats
Process includes up to two rounds of concept images.

language development: $75/hour

We can help you market your business with the perfect tagline, mission statement, vision statement, and more.