MATCHBOOK NEWS
As a bookseller, you put the printed word into your customer’s hands every day.
So why not market to your customers in print as well?
Our Matchbook News print newsletter service has got you covered, celebrating both the power of story and the emotional connection we make with the tangible page.
Matchbook News is a bi-monthly newsletter that combines powerful book review core pages with a four-page customized wrap-around promoting your bookstore’s brand, events, and specials. We pick the freshest titles of the season and put together cover images and descriptive copy. You provide the text and images from your store, and our delightful designers put it all together!
We have a variety of size options, from a small completely customized version to a whopping 16 page mega-edition. The newsletter is also available in a digital pdf and interactive Flipbook that can be uploaded to your website. See the price list below for complete details. And check out one of our Flipbooks here!
Co-op Reimbursements
We select our titles to maximize co-op eligibility, allowing you to re-coup most—if not all—of your marketing investment. If you haven’t been claiming co-op, this is a great way to start. And to make it even easier, we can make the claims for you too!
We’ll comp your claim service fee the first time you work with us for a newsletter claim, simply because we want to prove to you how awesome and easy co-op can be.
Publishing Sponsorship
In 2020, Matchbook began working with publishers to provide financial sponsorship for the newsletter, promoting features from partners like Blackstone, Sourcebooks, and Libro. We take the sponsorship amount directly off your invoice, and you still get to claim all those co-op reimbursement dollars! We are so grateful to all our partners for their support of amazing authors and indie bookstores. Sponsorship changes for each edition, so please reach out to us for the latest information! Limited to 20 stores.
Matchbook News Referral Rewards
If you refer a fellow bookseller to our newsletter program, and they sign on, we will give you a credit of $50 to apply to your next newsletter, and we’ll also credit the referred bookseller $50 towards their first issue!
NEWSLETTER PACKAGES
16-Page Bonus: $1,400 Base Cost
For stores who need more customized space; also ideal for special occasions such as the holidays.
- 8 customized pages included
- 8 core pages
- includes adult and children’s selections
- all 8 core pages can be customized for $75/page
- includes 1,500 copies
12-Page Economical: $950 Base Cost
Our regular newsletter, featuring adult fiction, nonfiction, YA, and children’s. Ideal for general bookstores.
- 4 customized pages included
- 8 core pages
- includes adult and children’s selections
- pages 6-8 can be customized for $75/page
- includes 1,500 copies
8-Page Specialty: $835 Base Cost
For specialty stores who may not carry all titles in a general bookstore. You can customize the whole thing.
- 4 customized pages (pgs. 1, 2, 7, & 8)
- 4 core pages
- choose children or adult version or
- pages 3-6 can be customized for $75/page
- includes 1,000 copies
4-Page Mini
For stores who want to share store-related information without the core pages. This option can also be used to create branded catalogs for your school book fairs!
We have two main options:
- Design and Printing (on bi-monthly schedule): $795 Base Cost
- Graphic Design Only: $400 Base Cost
OTHER MATCHBOOK NEWS SERVICES
Production Services
New Client Setup: $100 one-time fee
Hyperlinked Flipbook Version of Newsletter: $55 per issue
Copywriting: $50/hour. Need an extra hand? Give us your title list or website event calendar, and we’ll take care of the rest.
Late Fees: $15/day after submission deadline
Late Copy Changes: $50/hour. We can make copy changes (like event changes) that are post-submission but pre-printing.
Bulk Orders: We have discounts for bulk purchasing. Contact us for details.
Shipping and Bulk Mailing Services
Shipping: $30/box of 500 (average). Freight carrier available on quantities 5,000+.
Bulk Mailing Cost
Includes trimming, addressing, and tabbing
- $135 set-up fee per issue
- $60 per 1,000 names
- plus actual mailing cost
Co-op Submission Services
$100/edition for all co-op submissions in an issue’s core pages. First time is free!
For more information about our services and pricing:
Click HerePlease note: We at Matchbook pride ourselves on being committed to diversity and inclusion; we do not promote hate speech of any kind. As such, we reserve the right to refuse promotion of any book for any reason.
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