Matchbook can help put your best face forward with a website that generates online sales, promotes your brick-and-mortar bookstore, and keeps your customers updated on store events.


WordPress/WooCommerce is popular choice for stores who primarily sell online through Bookshop.org and want to have a dynamic online presence as well to share events, staff picks, merchandise and more.

IndieCommerce (August 2022 Update):

The American Booksellers Association has announced the launch of IndieCommerce 2.0. All existing Indie Lite and Commerce sites will be migrated to the new platform over the coming year. All new IndieCommerce sites will also use 2.0. We are happy to assist you with an IndieCommerce 2.0 site, but first, we recommend that you work with the ABA to see what all you can do yourself. Click here more information.

*Note, the slides above and the IndieCommerce sites on our portfolio page all pre-date IndieCommerce 2.0. As such, they do represent the current IndieCommerce offerings.



We start every website project by assessing each store’s needs; we then create a template based on your unique style and function. Working together, we create a mobile-responsive website that you and your staff love, fill it with your content, and provide a one-hour phone training to ensure you know how to run your site once it is launched. We even provide ongoing maintenance services! Check out some of the websites we’ve created by clicking here and selecting “web development.”

Website Development Package: $3,000 

Create a beautiful WordPress site from which you can sell books, promote events, share staff picks, provide a history of your store, and more. Want to see some of our work? Click on Portfolio and enjoy some of our favorite bookstore websites. Need assistance with IndieCommerce 2.0? Send us an email, and we’ll give you a quote.

Website Development Package Plus Sideline Framework: $3,500 

Increasingly, bookstores are putting gift merchandise online as well, giving their customers a streamlined shopping experience to purchase books and gifts all in one checkout process. This package includes everything in the Website Development Package plus the addition of up to 10 product classes (ie: gift categories like shirts or candles, etc.), providing structure for you to add your individual gift items. 

Website Development Package Plus Sideline Framework and Inventory: $3,500 + $80/10 pieces

We will teach you how to add your own inventory in the packages above. But if you need a little extra help, we can also add your inventory for you; some stores find this beneficial, especially in setting up the initial inventory. 


Website Review/Recommendation: $200

Website review and provision of a list of recommendations to improve an existing site.

Mobile Responsiveness Revision: $600

Modify your existing website to be mobile responsive (assuming the existing template can accept this modification).

website revision/support hourly rate: $80/hour

Revise existing site without altering the supporting template. Assume 3 hours for home page, 1 hour per additional page.


the please keep things running under the hood so I don’t have to think about it maintenance package (Behind the Scenes Maintenance Package): $75/month
  • Update plugins and website software for WordPress sites (the ABA provides this service for IndieCommerce sites)
  • Monthly check to ensure correct formatting; repair small issues (up to 1 hour)
  • One free maintenance request per month (half hour or less)
the i need a clone of me maintenance package (Behind the Scenes Plus Content Package): $250/month
  • Up to four hours per month which can include the following:
    • Update plugins and website software for WordPress sites
    • Monthly check to ensure correct formatting; repair small issues
    • One free maintenance request per month
    • Weekly addition of content to site, including book images and brand-appropriate headings
    • Maintain event calendar, adding event listings
    • 1 branding-sensitive event feature per week for placement on homepage